Promotion of rural museums and heritage sites in the vicinity of European pilgrimage routes

About rurAllure

In Europe, hundreds of thousands of people set out each year from their homes -or from popular starting points- to make their way to major worship places and lesser-known ones. The pilgrimage routes have undoubtedly become a significant economic and political asset for Europe.

The rurAllure project addresses one weak point hidden behind this depiction of success: the pilgrimage routes may be traversed by thousands, but their impact is almost exclusively perceived in the places located directly on the paths, rarely permeating into the surrounding rural areas. Thus, entire provinces and regions of a predominantly rural nature, which are facing significant economic and demographic challenges all over Europe become passive witnesses of the flows of pilgrims, whereas they could actually add much of content and value to the experiences.

Project Pilots

Literary heritage on the ways to Santiago de Compostela

Thermal heritage and others on the ways to Rome

Ethnographic heritage on the ways to Trondheim

Natural heritage on the ways to Csíksomlyó (ways of Mary)