On 16-17-18 July, in Santiago de Compostela and A Coruña, the International Congress “Las Rutas de peregrinación como impulsoras del turismo global” (“Pilgrimage Routes as drivers of global tourism”) was held. The event was organized by the Orden del Camino de Santiago.
During the Congress Martín López Nores from the University of Vigo – Director of the H2020 Project – and Iria Caamaño Franco, Professor of Tourism at the Department of Sociology of the University of A Coruña, presented the itineraries involved into rurAllure project.
During the speech “Proyecto rurAllure: Promoción del medio rural próximo a las rutas de peregrinación de Europa” (“rurAllure project: Promotion of the rural environment close to the pilgrimage routes of Europe”), Martín López and Iria Caamaño talked about the intent of the project to find a strategy to multiply the benefits of pilgrimage tourism also in rural areas located in the vicinity of the main pilgrimage routes, highlighting the importance of making these territories active in their interactions with the flow of tourists, and not passive witnesses of the passage of pilgrims.
To reach his goals, rurAllure will focus on proposing alternatives and deviations from the main paths to the surrounding areas, increasing the visibility and accessibility of the points of cultural interest in order to make pilgrims discover unexpected heritage, helping these travelers to become more flexible and curious to discover what is beyond the perimeter of the path.
The congress also focused on analyzing the motivations and interests of pilgrims, highlighting the importance of religious tourism and pilgrimages as a growing niche tourism in the global tourism market and the potential of this type of tourism in implementing good practices of sustainability, inclusion and environmental and social responsibility.