On 29 April – 1 May rurAllure takes part in one of the most important sustainability fairs in Italy – Fa la Cosa Giusta. The fair, held in Milan, will host over 700 companies and entities from all over the country.
Active since 2004, the event welcomes an average of 65.000 visitors every year. Project, hosted at the stand of the European Association of the Via Francigena ways, will be featured with a series of interactive activities and visibility materials, including panels, brochures and videos.
During the three days, the team will introduce the project to the public, its mission and raise awareness of the thermal and cultural heritage along the Via Francigena to the visitors and stakeholders.
Numerous activities are foreseen for the occasion, including a thematic aperitif for all the participants attending the stand of EAVF and a quiz to test the knowledge about the thermal heritage along the Via Francigena. The quiz (in Italian) is also available: take and share it on your channels!
The fair will be also an occasion to distribute the brand-new brochure entirely dedicated to the thermal heritage mapped by rurAllure to enhance the pilot focused on the Ways to Rome
Click here to view the complete program of the fair!
Falacosagiusta.org has always paid great attention to sustainable tourism, of which it shares mission and values to help create a sustainable world.
It will host presentations of hikers and walkers, thematic activities, talks, round tables and many other initiatives. The “Great Walks and Conscious Tourism” Section is an exhibition area entirely dedicated to the presentation of tourism proposals that are able to enhance communities, territories, cultural, natural and gastronomic heritage.
You are welcome to attend the stand (if in Italy), participate in the quiz online and spread the news on your channels and networks!