On 31 May – 3 June 2022 the certified Cultural Routes of the Council of Europe gathered together for the annual Training Academy, organised by the European Institute of Cultural Routes and hosted by the Impressionisms Routes in cooperation with the District of Seine-et-Marne and the Ministry of Culture of France in Fontainebleau, France. rurAllure was presented as the best practice at the informal workshop on cooperation among the cultural routes. The event united 37 cultural routes with representatives from 17 European countries for the first time after the pandemic. The theme of the Training Academy 2022 was “Cultural Tourism”, which is why the contribution of the rurAllure was highly relevant as the project offers an innovative tourism product and a digital platform, connecting six cultural routes and promoting sustainable cultural tourism in a rural area. The project was presented by Elena Dubinina and Jacques Chevin from the European Association of the Via Francigena ways and Maria Laura Gasparini from the University of Bologna, who also represented the Via Romea Germanica. The members of the St James’ route and the St Olaf Ways were also present at the meeting.
The event was a great success for the routes to share best practices, such as digitalisation of heritage together with the Europeana, cooperation among the routes via European project (Fab routes and rurAllure), and creation of European identity thanks to the presence of the cultural routes on the example of the Stevenson route.
The routes discussed common future strategies which should focus on the creation of national working groups, further involvement of youth and strengthening the European values as well as developing of niche tourism offers to battle the mass tourism.
The participants of the event had a chance to visit the iconic places of Barbizon, known for its art school; hike along the Stevenson route in the Fontainebleau Forest and watch a play by local artists organised by the route of D’Artagnan.
More information here.