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Every year, thousands of pilgrims travel on the cultural routes of Europe seeking to live new spiritual and cultural experiences. The pilgrimage phenomenon contributes to sustainable tourism and generates substantial impact, with thousands of new acquaintances and millions of euros spent in pilgrim and tourism services But that benefit is felt in specific places only; it is not noticeable all along the way and it does not penetrate into the rural areas nearby. rurAllure aims to overcome this situation, thanks to the support of the European Horizon 2020 program.
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