World Tourism Day is celebrated on 27 September, a date chosen by the United Nations in 1979 to highlight the impact of tourism on social, political, cultural and economic development of the communities.
2021 is a crucial year for the entire tourism sector, considering that never before have outdoor activities recorded such positive results. The summer that we are leaving behind has exceeded the pre-pandemic levels as for hiking and walking, due to Covid restrictions and the desire of people to travel safely, leading to an increase in the number of pilgrims along the main European routes. Covid imposed new habits and preferences that cause a new way of traveling, even on a large scale: discovering the world inclusively and sustainably is an individual choice that affects society as a whole.
The inclusive growth of tourism is the main focus of this year’s World Tourism Day, which aims to highlight the potential of a sector to contribute to economic development of local communities. Sustainable tourism is an opportunity for emancipation for all areas outside the beaten paths, thanks to the cultural exchanges it generates and the creation of a network between pilgrims, populations and professionals.
The discovery of local heritage, in all its richness and complexity, leads to the enhancement of the uniqueness of each area from several points of view. That is why rurAllure project underlines the complexity of heritage, through its 4 main pilots. Sustainable and inclusive tourism thus becomes a source of opportunities to be seized, always respecting the territory, so that the environment and the well-being of populations are preserved.
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